“My salary negotiation is in two days!” she said excitedly. “Can you help me be successful?”
“Define success,” I asked.
She hesitated. “Well, your clients are averaging 93% salary increases. Can you do that for me?”
“Absolutely not.”
Here’s why that answer matters for every professional woman seeking career advancement coaching.
With rare exceptions (like the executive who secured a €100,000 increase within 36 hours), the women in our career coaching programme have invested weeks of strategic preparation. That’s the difference between hoping for results and systematically creating them.
What Actually Creates 93% Salary Increases
The women negotiating their worth successfully aren’t just learning negotiation strategies for women at the final hour. They’re doing something fundamentally different.
I guide them through the entire connection process: identifying the right decision-makers, positioning themselves strategically, and creating genuine interest before any formal process begins. Then we craft exactly what to say and how to say it during those conversations, leading employers to want to work with them specifically, often for roles bigger than originally advertised.
This is strategic career negotiation, not wishful thinking.
By the time we reach the actual salary discussion, we’ve already created the conditions for success. The employer needs them. The role has been co-created around their strengths. The negotiation becomes a natural conversation about fair compensation for established value.
That’s when nearly doubling your salary becomes perfectly realistic.
Why Traditional Approaches Fail Senior Professional Women
If you’re approaching me at the end of a traditional recruitment process, expecting to master executive-level negotiation in 48 hours, my darling, I’m going to be honest with you: that’s not how this works.
The women’s career negotiation framework I’ve developed, based on my experience as an HR director hiring senior management for a global corporation and as a lawyer negotiating the largest settlement in Dutch history, combined with extensive research on gender dynamics in professional communication, is extraordinarily effective.
But here’s the truth Bob down the corridor won’t tell you: the framework’s power comes from the 90% of work that happens before you ever discuss salary.
What Executive Career Coaching for Women Actually Requires
Getting transformational results requires deep work. Consistent work. Strategic positioning over time.
There are no shortcuts to negotiate your worth effectively at senior levels. The women in leadership who achieve these results invest in the process. They show up. They do the uncomfortable work of repositioning themselves strategically in the market.
If your expectation is exceptional results with minimal time and effort, I’ll disappoint you every time.
But if you’re ready to do the real work of strategic career negotiation? Then let’s talk about what’s actually possible for you.
