Frequently Asked Questions

Most women’s career coaching programs stop at self-discovery. You figure out what you want, identify your strengths, then you’re on your own to negotiate with your current boss or future employer.

We don’t stop there. We take you through the complete journey: from clarity about what you really want and can achieve in your career, to role co-creation, to negotiation of both the perfect setup and the salary for that role.

Traditional negotiation programs? They teach generic skills designed by men, for men. They ignore the specific barriers professional women face in the workplace and at the negotiation table.

Most coaching programs tell you “the answers are within you.” That’s partially true, and we have developed ways to find those within yourself. But it’s not enough, my darling. You also need concrete skills. That’s why our women’s career negotiation advice combines self-discovery with rigorous training in the communication and negotiation methods specifically developed for women navigating the corporate world.

Bottom line: we don’t just help you find your answer. We will teach you how to make it happen.

If you’ve made it this far, feel that fire in your belly, and know deep down that you’re done playing small and ready to make a change, then you already know the answer.

This program requires commitment: the time, the energy, and yes, the financial investment. It’s not a quick fix or magic solution. And you need to be genuinely ambitious about your life and career to get the most out of it.

But if you’re ready to do what it takes to create real change? Trust your instinct, my darling. You know what you need.

You don’t need to have it all figured out. If you want to build your career within an organisation (whether that’s corporate, government, an NGO, or a start-up) our programme will help you get crystal clear on your vision.

Then we’ll teach you how to create that role through strategic career negotiation and get the salary and setup you deserve.

Not knowing exactly what you want yet? That’s precisely what we’re here for, my darling.

Excellent news: we’re not teaching traditional networking. You know, that forced, transactional, “who are you and please take my business card” nonsense that makes your skin crawl.

Here’s what we teach instead: strategic relationship building with specific decision-makers who can create opportunities for you. It’s not about collecting business cards or getting thousands of shallow LinkedIn connections. It’s about identifying the people who actually matter for your next career move and engaging them in meaningful, purposeful conversations. This is targeted. Intentional. And much less overwhelming than typical networking advice.

Most importantly, in my methodology, the focus is not on you but on the person you’re speaking to. This nean there’s much less pressure on you to perform. Plus, I give you the exact frameworks for these conversations: what to say, how to say it, how to follow up. You’re not left to figure it out yourself or “just be authentic” (whatever that means).

You don’t need to be naturally good at networking, my darling. You need to be strategic about it. And strategic is something I can absolutely teach you. Many WOAsers identify as introverts and they all love this approach.

Absolutely. The strategic relationship building we teach works whether you’re starting from zero or expanding an existing network. You don’t need connections to begin, you need a strategy for building them.

We’ll show you how to identify the right decision-makers in your target industry or country, how to reach them in a way that they want to speak with you, and how to have conversations that create genuine opportunities. This isn’t about who you already know. It’s about learning how to strategically connect with the people who matter for your career advancement.

Plus, you’ll gain access to our powerful network of WOAsers across the globe in all major industries – it’s like a built-in network that you will have direct access to. These women are generous and genuinely invested in supporting each other’s success.

That’s actually really common among WOAsers. Many come to me frustrated because previous coaching felt vague, too “woo-woo,” or didn’t address the specific challenges women face when negotiating their worth. And they didn’t get the results, hence why they’re still searching for a solution and come to me.

Here’s why it probably didn’t work:

They focused on mindset without methodology. Believing in yourself is necessary but not sufficient. You also need concrete skills and proven frameworks for career advancement. We give you both.

They focused on the skills but not the confidence. Much negotiation training teaches you to negotiate on behalf of others: your company, your team, etc. We focus on the much more difficult type where you need to negotiate on your own behalf. Plus, if you don’t cultivate the confidence to step up in your career, you will negotiate a role that’s too small for you.

They used generic negotiation strategies. Most negotiation training is designed by and for men. It doesn’t account for the likability penalty, the double bind, or the backlash effects professional women face. Our strategies are specifically designed for the realities women navigate.

They stopped at discovery. Many coaches help you figure out what you want, then leave you to execute it yourself. We take you all the way through: from clarity to role co-creation to negotiation.

They didn’t give you the words. “Be confident!” “Know your worth!” Great. But what do you actually say? I give you scripts, conversation frameworks, and specific language that works.

So if previous coaching didn’t deliver, that’s not a reflection on you, my darling. It’s a reflection on an approach that wasn’t built for what you actually need.

This is different. And you’ll feel the difference from week one.

Even better. Seriously.

Here’s why: our negotiation strategies for women are particularly powerful in male-dominated fields where women face the strongest biases.

The challenges you’re experiencing (being interrupted, having your ideas ignored then praised when a man repeats them, being told you need “more executive presence,” watching less qualified men get promoted past you) aren’t bugs in male-dominated industries. They’re features.

And that’s exactly why you need strategies specifically designed to navigate these dynamics.

I’m not going to tell you it’s fair. It’s not. But I will teach you how to succeed anyway, without dimming your light, without playing small, and without choosing between being liked and being respected.

WOAsers in tech, finance, engineering, manufacturing, logistics and other heavily male industries report that the frameworks we teach completely changed how they show up and how they’re perceived. Not because they became different people, but because they learned to position their value in ways that resonate with decision-makers.

You don’t need to fix male-dominated industries (though God knows they need fixing). You need to advance your career now, in the environment that exists. We’ll teach you how, my darling.

Absolutely yes, my darling.

First, that fear you’re feeling? That’s not weakness. That’s conditioning. We’ve been socialised since childhood to be accommodating, not demanding. To accept what we’re offered gratefully, not to ask for more. So of course negotiating feels scary: you’re going against decades of messaging that told you advocating for yourself is selfish or aggressive.

It’s not you. It’s the system. And we’re going to change how you navigate it.

Here’s what I see constantly: women who are brilliant advocates for others (for their teams, their projects, their companies) but completely fall apart when it’s time to advocate for themselves. Does that sound familiar?

The good news: if you can advocate for others, you can learn to advocate for yourself. It’s just a different muscle, and we’re going to build it together.

We start with the internal work. Before you negotiate externally, we address what’s blocking you internally: the limiting beliefs, the fear of rejection, the worry about being “too much” or “not enough.”

We give you the exact words. You won’t be improvising. I provide scripts, frameworks, and specific language that works for professional women negotiating their worth. You’ll practise these in our group calls repeatedly until they feel natural.

We address the gender dynamics directly. Research proves negotiation is harder for women. Women face backlash for the same behaviours that earn men respect. So we teach you strategies that work within these realities while still getting you what you deserve.

By the end of my program, you won’t just negotiate once. You’ll have the skills and confidence to negotiate throughout your entire career.

The fear doesn’t have to disappear for you to be successful. You just need to learn to negotiate anyway. And that’s exactly what we’ll teach you.

Let’s be honest: transformation is an intense process. If you can’t commit at least 5-10 hours a week to working on your career, rather than just in it, this isn’t the time.

Here’s the real question: how much longer can you afford not to have the career and salary you deserve?

There will never be a perfect time. If you are committed to success, you will find a way to make it happen.

The practical part: the program is built for busy women. You can do the work whenever and wherever you want. All you need is wifi. Team calls happen weekly at set times with recordings available if you can’t make it live.

And you get access to the program materials for three months after graduation. This isn’t a “finish in 12 weeks and you’re done” program. You can revisit the materials, rewatch the call recordings, and use the frameworks. Plus I run recorded Q&A sessions every month where you have access to me to answer questions.

A lot of the hours spent on the program are entirely flexible. You work through materials, complete exercises, and implement strategies on your own schedule. The Team Calls happen at set times (and showing up live is where the magic happens), but if you can’t make it? Every call is recorded. The Personal Coaching Calls can often be scheduled around your needs, too.

And let’s be real, my darling: these hours pale in comparison to the many thousands of hours you have invested into your education and your career up til now.

Absolutely. Most WOAsers are working full-time when they join. That’s precisely why they need the program.

The structure is designed for this. You’ll need 5-10 hours a week, but most of that is flexible time you control. The two weekly Team Calls are scheduled, but everything else happens on your timeline.

Think of it this way, my darling: you’re currently spending 40+ hours a week in a career that isn’t serving you fully. Investing a couple of hours a week to transform that? It’s the best ROI you will ever get.

Not at all, my darling. Many (actually, most) WOAsers use these strategies within their current organisations to see what is possible for them where they are. Only if you’re currently in a toxic work environment do I advise focusing on getting out of there ASAP, for example through a great exit negotiation that I can help you with, and moving on to greener, healthier pastures externally.

Here’s the beautiful thing about the WOA methodology: it works whether you’re staying or leaving.

If you are staying: you will learn to create expanded roles, negotiate promotions, position yourself for opportunities before they are announced, and build strategic relationships with decision-makers inside your company. Some of the biggest wins I’ve seen have been WOAsers completely transforming their careers without ever changing employers.

If you are leaving: obviously, we will teach you how to co-create roles at your target companies, bypass traditional recruitment, and negotiate offers that make you wonder why you didn’t do this years ago.

If you don’t know yet: that’s completely fine. We will get clear on what makes most sense in your situation, then build the strategy from there.

The skills you learn (stakeholder engagement, value articulation, strategic positioning, negotiation to name just a few) work in any scenario. You are not locked into one path.

Absolutely. In fact, in those cases, the skills I teach are especially crucial for you.

Here’s why: in traditionally underpaid sectors, there’s a dangerous myth that “there’s no budget” or “everyone earns the same.” That’s exactly the trap you can’t afford to fall for.

There’s always room to negotiate. You just need to know how to do it strategically. Women in these fields need to negotiate harder and smarter, not accept less because of the sector they are in.

We have WOAsers coming from (and going into) all of these environments, and they’re creating brilliant careers and salaries that reflect their worth.

Whilst there is a lot of overlap between women in corporate and women who run businesses, the Women of Agency Professionals program is meant only for women who are or want to be employed.

If you are a woman entrepreneur with a service-based business, I recommend you sign up to the waitlist to be notified when we restart the Women of Agency Entrepreneurs program.

We have a rolling entry, meaning you can choose when works best for you to get started.

If you have an urgent negotiation or opportunity you want my support on, we can often accommodate a faster start, sometimes within 24 hours of having spoken.

The first step is booking your clarity call where we will discuss your situation and if you’re invited, what timing works best for you.

You work with me, Wies Bratby, throughout the program. I lead all the training sessions and I run every single Team Call (twice weekly, minimum two hours each), from start to finish. I haven’t missed a single one since the program’s inception!

Here’s how we’ve structured the support intentionally:

Personal Strategy Session: also run by me where we map out your specific situation and build out your exact action plan for career advancement.

Personal Mindset Session: Sandra brings a powerful combination of senior HR experience in corporate and executive coaching expertise. She understands the internal game professional women face and knows how to shift it.

Accountability and implementation: Danae has extensive experience in graduate education and keeps you on track between group calls, ensuring you are actually doing the work and moving forward.

No, I don’t offer standalone private coaching outside of the program.

Here’s why: the complete methodology is what gets you results. The combination of frameworks, mindset work, community support, and structured implementation, that’s what creates transformation for professional women negotiating their worth.

Here’s how you work with me:

The program includes a personal strategy call with me where we take everything you have learnt from the materials and Team Calls and build a tailor-made strategy specifically for you. If you need more strategic support beyond that, you can book extra personal coaching calls with me during the program, though this is hardly ever necessary as the materials and the group calls do the heavy lifting.

Once you have completed the program, you can also add more private coaching calls with me if you want ongoing support.

The path to working with me one-on-one goes through the program. That’s how I ensure you get the transformation you are after, not just temporary help.

Most WOAsers report serious shifts in their mindset and approach within the first week. You’ll feel different before your circumstances change, more confident, clearer, bolder in how you show up.

We have had WOAsers go from no job despite hundreds of rejected applications to a signed contract within 20 days of joining the program.

And you won’t be waiting around for transformation to happen to you. You will have an action plan from day one. You will be implementing strategies, practising new approaches, and taking concrete steps towards your goals immediately. This isn’t a program you passively consume. It’s one you actively use.

How quickly you see external results (the new role, the salary increase, the promotion) depends on where you’re starting and where you’re headed. But the internal shift? That starts straight away.