Don’t Panic, Negotiate

Written by Wies Bratby

Picture this: you open your email and there it is – an offer from your dream company. Your heart starts racing. This is the opportunity you’ve been working towards for months, perhaps years. You’re so excited you can hardly contain yourself.

But then you read the details and your stomach drops.

The salary is £25K below what you were hoping for. The title is at the same level as your current one, and they need an answer by Friday.

What do you do?

The Panic Cycle Most Women Face

If you’re like most professional women, you panic. You frantically Google ‘how to negotiate salary’ and get overwhelmed by conflicting advice. You call your partner, your best friend, maybe your mum, and everyone has a different opinion.

Some say not to negotiate at all – just accept the offer, prove your worth and wait for an opportunity to ask for more. That doesn’t feel right. But neither does the advice to negotiate feel safe.

So in that chaos of uncertainty and second-guessing, you either:

  • Accept the offer as-is because you’re scared they’ll withdraw it
  • Try to negotiate but say the wrong thing and damage the relationship
  • Miss the deadline whilst you’re paralysed by indecision

Sound familiar? Many executive women have been there. I’ve been there myself, when I was offered my first job as a lawyer fresh out of law school.

A Different Approach: Strategic Career Negotiation

Now imagine a different scenario.

You receive that same offer email. But instead of panic, you feel calm. Because you know exactly what to do.

You have your guardian negotiation angel in your pocket. (Hello, my darling. It’s me.)

With executive career coaching for women, you know how to respond to that lowball, pressurised offer with confidence and strategy. This isn’t about having a script (though having the exact language ready that you know will work definitely helps). This is about having the deep knowledge and confidence that comes from understanding how these conversations actually work.

When you know your worth and know how to communicate it effectively through women’s career negotiation advice, everything changes.

  • The lowball offer becomes a starting point for role co-creation with your new employer
  • Their faith in you increases because of how you handle this process
  • Your results dramatically increase, thus increasing your excitement about the opportunity

How Women of Agency Transforms Negotiation Moments

Women in leadership who work with Women of Agency don’t stress about these moments because they’re prepared. Through our women’s career coaching programme, they’ve learnt the framework, practised the language, and developed the mindset that turns salary negotiation from a terrifying ordeal into a strategic conversation.

One woman recently told me: “Having you in my pocket during my negotiation was like having a superpower. I knew exactly what to say, how to say it and when to say it.”

I want the same for you. Not just knowledge of negotiation strategies for women, but the deep confidence that comes from being truly prepared for the moments that can transform your career.

Your Career Advancement Starts Here

Because these opportunities don’t come along every day. And when they do, you need to be ready.

All those decades of education and work, all those thousands of hours you’ve dedicated, and the successes you’ve had along the way – they should pay out, shouldn’t they? For you, for your benefit.

This is your chance. This conversation, this negotiation is your moment. Don’t waste it going in underprepared.

That offer with the Friday deadline I mentioned? Through career negotiation coaching, she turned it into a much longer conversation that resulted in a title increase and a 68% higher offer.

I’m telling you: preparation changes everything.

Ready to negotiate your worth? Women of Agency provides proven frameworks for mid-to-senior level women ready to take strategic control of their career advancement. Because you deserve compensation and opportunities that match your value.

Ready to take the next step?

Book a free strategy call with my team to see see if we are a fit.

Career advancement coaching
Wies Bratby is a career negotiation expert and founder of Women of Agency, a career advancement coaching program for professional women. A former top international lawyer and Global HR Director at a billion-dollar multinational, she helps corporate women co-create executive roles and negotiate compensation packages that reflect their true value - with clients achieving an average salary increase of 93%.
Learn more about Wies Bratby