Master Career Navigation
& Salary Negotiation:
Coaching for Professional Women
Transform Your Career & Double Your Salary
You’re brilliant at your job. You consistently deliver results and solve problems. Yet you’re being passed over for promotions, being told you need to “prove yourself further”. Or you’re underpaid and under-appreciated, and feeling stuck in a role you’ve outgrown.
Maybe you’ve applied to positions that seemed perfect, only to lose out to someone less qualified. Or you want to pivot your career in a new direction, only to be told you would have to “start at the bottom to prove yourself.”
Sound familiar? You’re not imagining it. You ARE being undervalued.
You Deserve More
With your experience, expertise, talents and hard work, you deserve to have a career that you love and that you’re proud of.
You deserve more money, more recognition, more impact and more respect than you’re currently getting.
You deserve to love your work, your team, your company.
You deserve to thrive in ever aspect of your life.
The Traditional Approach To Career Advancement Doesn’t Work For Ambitious Women
Here’s the thing: you can’t achieve that kind of career success “thriving in every part of your life” by working harder than you already are, hoping it will finally be noticed.
You also can’t get there by following the traditional career playbook of polishing your Linkedin, applying through job portals, “selling yourself” in interviews, or “proving yourself first” endlessly to earn your next step.
Because that conventional advice puts you in direct competition with dozens of other qualified candidates. And it forces you to fit yourself into pre-defined boxes that are way too small for you, rather than showcasing your unique potential.
And when you finally get to the negotiation table? Traditional advice to women is often generic at best, harmful at worst – because it doesn’t account for the very real dynamics women face when asking for themselves.
A Radical New Approach
To Career Success
If you want truly different outcomes, you need to forget everything you’ve been taught about career advancement.
You need to learn a different game entirely – one where YOU are in control.
Our methodology is built on a simple premise: stop competing for existing opportunities and start creating new ones designed around your strengths, then negotiate for that new role leveraging your unique feminine superpowers.
The Four Pillars of Your Career Success
Clarity
Knowing what you want to do in your career and what you are capable of, are essential building blocks for progress. We start by getting crystal clear on what excites you, what impact you want to make and what environment allows you to thrive in. From this foundation, we map your next strategic move – whether that’s leveling up where you are or creating an entirely new opportunity in a new company.
Competence
Rather than trying to fit into existing opportunities through traditional recruitment – which doesn’t work when you want to step up in a big way or pivot your career – I will show you how to build strategic relationships (internally and externally), co-create roles around your strengths and then negotiate those roles like the badass that you are. You will get the exact communication frameworks and scripts to have you work ON your career, rather than just IN it.
Confidence
If you don’t fully own your worth, you won’t aim high enough for your next career step and you will lack conviction when it counts. So through targeted mindset work, you will uproot limiting beliefs and develop unshakeable confidence in your unique value, and learn to communicate this with authentic power. This confidence becomes your foundation for the entire process and every career move that follows.
Community
You’ll be surrounded by fellow corporate women in the program who have your back – a diverse group spanning industries, roles, levels, and locations globally. Your WIN Sisterhood celebrates your wins, holds you accountable, and inspires you with their own successes. Plus our 800+ graduate network opens doors everywhere, giving you insider access to opportunities and introductions that matter. Think of it as the “Old Girls Network” – all the power of the Old Boys Network, but with much more heart!
What You Will Master
Stakeholder Identification and Strategic Relationship Building
I teach you to identify the specific decision-makers – both inside and outside your current network – who have the authority to create opportunities for you. You will learn exactly how to engage them in meaningful conversations and position yourself as someone they want to create space for. I give you the exact frameworks – what to say, how to say it, how to follow up.
Role Co-Creation
Methodology
This is where our approach diverges completely from traditional career coaching. Instead of moulding yourself to fit a job description, you’ll learn to articulate your value proposition in ways that make stakeholders want to co-create a position for you. This is powerful: You face zero competition. You design work you actually enjoy. You advance 2-3 levels higher than traditional job searches would allow. You create massive negotiating leverage.
Gender-Specific
Negotiation Strategies
Most negotiation training is designed by and for (white) men, without accounting for how women (and especially women of colour) are perceived differently at the negotiation table. Research shows women face unique challenges: the likability penalty, the double bind, backlash effects, and internal resistance from socialised beliefs that asking for yourself is selfish. Our program addresses these realities head-on with research-backed strategies and scripts that work within these constraints, while still getting you what you deserve. Most importantly: you’ll learn to ask confidently, without apologising.
Training,
Not Traditional Coaching
You will learn specific, replicable systems that have worked for many hundreds of professional women – exactly what to say, when to say it, and how to position yourself strategically. You’ll walk away with practical tools you can implement immediately, personalised to your specific situation.
If you’re only looking for someone to ask “how does that make you feel?” and reassure you all the answers are already within you, we’re not the right fit. I’m here to teach you actual skills that will serve you for your entire career.
How The Program Works
Weekly Training Modules
Access my proprietary communication and negotiation frameworks with the exact scripts that work, plus the deep mindset work you need to level up your career game.
Personalised Exercises
Apply your learnings to your specific situation to perfectly prepare for your next important step – exercises you’ll continue using long after the program ends.
Two Private
Coaching Sessions
Strategise with me at critical points in your journey and transform limiting beliefs with my mindset coach (all sessions recorded for your reference).
Twice-Weekly
Group Calls
Practice through roleplay, get your questions answered directly by me, and celebrate successes with your fellow WINners (All calls are recorded and accessible forever in twice-weekly group calls).
Sisterhood and Network
Join a diverse group of corporate women whose different backgrounds and industries greatly enrich your network and opportunity access worldwide.
Continued Support
Continue your upward trajectory with Graduate inner circle programs, community support, network connections, and live client conferences.
What Our Clients Achieve
The Network Advantage
When you join, you gain access to 800+ accomplished corporate women across industries, companies, and countries. These aren’t passive connections: they make introductions to decision-makers, share insights about opportunities, and become genuine allies. The Women Of Agency network includes WINner graduates who send the elevator back down. They get in with you and say, “How high do you wanna go?” The connections you build here don’t end when the program does. Many clients report that the network has been just as valuable as the coaching itself.
Program Timeline
Strategic Foundation
Define what work and environment energises you. Define your unique value proposition. Map target organisations and / or decision-makers. Develop your relationship-building strategy based on our framework. Work through limiting beliefs as your grow your vision of what’s possible for you.
Stakeholder Engagement
Master conversation frameworks for engaging decision-makers (externally for new roles, internally for promotions). Practice strategic questioning to understand their needs and interests. Assess potential fit with your ambitions and potential, based on deep understanding of your potential through mindset-work.
Role Co-Creation
Learn to articulate your vision in ways that resonate. Navigate organisational dynamics. Position yourself for roles that don’t exist yet. Define or refine your role design.
Negotiation Mastery
Prepare for high-stakes compensation conversations. Master gender-specific negotiation tactics. Practice handling objections. Execute your negotiation with confidence.
Continued Career Success
This is just the beginning. With the skills you’ve mastered and unshakeable self-belief you have built, you will continue advancing, supported by lifetime access to the materials, the network, and monthly Q&A sessions with me.
Is This Program Right For You?
Let me be direct: this program isn’t for everyone.
This programme is for you if you:
✓ Have a proven track record but feel stuck at your current level
✓ Are tired of competing in traditional job searches
✓ Seek concrete strategies and actionable frameworks
✓ Struggle with negotiating for yourself (even though you may advocate well for others)
This program is NOT for you if you:
✗ Are not actually delivering results in your current role
✗ Want validation rather than transformation
✗ Are unwilling to step outside your comfort zone
✗ Expect results without doing the work
To Ensure Success,
I’m Selective In Who I work With
You need to be:
Resourceful: Creative in finding solutions when obstacles arise
Coachable: Willing to step outside your comfort zone with my guidance
Committed: Ready to invest 5-10 hours weekly in your transformation
About Me
I bring a rare combination of experience and expertise that uniquely qualifies me to guide your transformation:
Senior HR Director: I have hired and developed executive talent, seeing recruitment and career decisions from the inside. In other words: I know how the game is really played.
International Top Lawyer: I learnt to master high-stakes negotiations in corporate environments where millions were on the line.
Research Expert: My framework is grounded in research on gender differences in communication and negotiation: not just theory, but proven science.
Experienced Coach: Over eight years and thousands of coaching hours, I have refined what actually works for professional women.
Fierce Feminist: I’m committed to closing the gender pay gap one woman at a time, and I’ve got the track record to prove it works.
This isn’t just about teaching techniques. It’s about completely transforming how you see yourself and your worth – with real-world, tangible results to show for it.
What Our Clients Achieve
Quick Answers to Common Questions
How is this different from other career coaching programs?
Most women’s career coaching programmes stop at self-discovery. You figure out what you want, get a pep talk, then you’re left to navigate Bob-down-the-corridor on your own. We take you through the complete journey, from clarity to role co-creation to negotiation. Our executive career coaching for women uses strategies specifically designed for the dynamics professional women face when negotiating their worth, not generic advice built by men, for men. Read the complete comparison →
I'm really busy. What if I don't have time?
The programme requires 5+ hours per week. But here’s the question: how much longer can you afford not to have the career and salary you deserve? Our coaching program is designed for senior professional women who are already stretched thin. All calls are recorded so you can catch up later, and you get access to materials for three months after graduation so you can work after at your own pace. Read more about time commitment →
I have an interview / negotiation opportunity coming up really soon, I don't have twelve weeks! Can I still join?
Yes, we can often make this work if you’re ready to commit to doing part of the program at an accelerated pace.
We can typically get you started within 24 hours of your application and frontload the materials and exercises you need for your immediate situation. We’ll book the personal coaching calls around your needs too. But here’s what you need to know: the workload will be intense.
The upside? Once you’ve handled your urgent negotiation, you can work through the rest of the program at a more leisurely pace, ongoing support, and everything else the program offers.
I don't have a network in this country/industry I want to work in - will the program help me?
We’ll show you how to identify the right decision-makers in your target industry or country, how to reach them, and how to have conversations that create genuine opportunities. This isn’t about who you already know. It’s about learning how to strategically connect with the people who matter for your career advancement. You’ll gain access to our powerful network of WOAsers across the globe in all major industries. These women are generous, strategic, and genuinely invested in supporting each other’s success. Read more is This Right For Me? →
What results do your clients typically achieve?
The average salary increase last year was 93%. Beyond the numbers, WOAsers are creating roles that didn’t exist before through role co-creation, skipping 1-2 levels in career progression, and building work setups that actually support their lives. See detailed results and client examples →
Do you have more questions? We have answered many detailed questions
in our Frequently Asked Questions → Or email us at support@womenofagency.com
Now The Choice Is Yours
You have seen the roadmap.
You know the results are possible – my WINners prove it every single day with their career transformations and salary increases.
The only question left is: are you ready to stop settling and start claiming what you deserve?
Your career won’t change by itself.
Your salary won’t magically double.
The recognition you’ve been waiting for isn’t coming unless you make it happen.
You can keep playing by the old rules and hoping things get better.
Or you can join the women who decided to rewrite the game entirely.
