Career Advancement Coaching for Professional Women Who Negotiate Their Worth

Stop Competing For Roles: Start Co-creating and then Negotiating Them.

You are a professional woman who’s proven herself repeatedly.

You deliver great results for your organisation consistently.

Yet when it comes to advancing your own career – positioning yourself for that next-level role and negotiating the salary you deserve – the path forward feels unclear.

Most career coaches help you figure out what you want.

I teach you exactly how to get both the role AND the salary to match.

What Makes WOA Different

I Teach You to Create Opportunities, Not Chase Them

You will learn our systematic methodology to bypass traditional recruitment, build strategic relationships with decision-makers, and co-create roles designed around your unique strengths – often at levels 2-3 steps higher than your current position.

The result?
Zero competition, massive negotiating leverage, and work you actually love.

 I Specialise in the Hardest Part: Women Negotiating for Themselves

Traditional negotiation training is built by and for men. Our program addresses the real dynamics women face in the workplace and at the negotiation table – backed by academic research, hands-on experience and hundreds of successful client negotiations.

You will master how to ask confidently, navigate gender bias, and secure compensation that reflects your true value.

 You Get Actual Training, Not Just Coaching

I don’t rely on “helping you find the answers within yourself”, I teach proven frameworks and actionable systems. You get the exact words to say, the scripts that work, and step-by-step processes you can implement immediately.

Plus: You gain access to our network of 750+ corporate women across industries, countries and companies, creating tangible connections and door-opening opportunities.

Built For Mid-to-Senior Professional Women Who Want:

✓ To advance strategically without waiting for opportunities to appear


✓ Concrete negotiation strategies, not just confidence-building


✓ To create roles around their strengths instead of competing for existing ones


✓ Actionable frameworks they can use throughout their entire career


✓ Real sisterhood with other accomplished women who open doors for you.

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What Our Clients Achieve

“I went from Director to VP at a company I specifically wanted to work for. The role didn’t exist until I co-created it using Wies’ methodology. My compensation was 40% higher than what I would have accepted before.”

— VP of Operations, FTSE100 Tech

“For the first time in my career, I negotiated without apologising. I asked for EUR50K more and got it, plus equity. The framework changed everything.”

— Senior Director of Strategy, Healthcare

“Things have been moving super fast, and within the last 8 weeks, since I started the program, I went from nearly having no job to one job that wanted to keep me and another offer that I accepted, resulting in a pay raise of nearly 100%.”

— Manager, Pharma

“I went directly to VP – skipping a level entirely – at a company I specifically wanted to work for. The role didn’t exist until I co-created it using the exact methodology. My compensation was 40% higher than I would have accepted before. The best part? I actually love what I do because I helped design it.”

— Director, Healthcare

“For the first time, I negotiated without apologising. I asked for EUR50K more than the initial offer, and got it, plus additional equity.”

— VP of Operations, Tech

“Through connections in the program, I was introduced to a board member who created a C-suite role specifically for me. This wouldn’t have happened through traditional job searching.”

— Chief Innovation Officer, Financial Services

Stop Leaving Money On The Table

Here’s the ugly truth: by not consistently and effectively negotiating your worth, you’re losing enormous amounts of money over the course of your career. Adding compound interest to the equation, it will probably run into the hundreds of thousands – more likely millions – for most women in corporate roles in the Western world.

But why don’t you check for yourself?

Fill out your details on our Salary Calculator and watch what a one-off salary increase will do for your lifetime earnings.

If you just ugly-cried thinking about how much money you’ve missed out on already, join the club.

I hear that a lot.

Your Career Deserves Better Than
“Just Work Harder”

You wouldn’t lead a major project without a clear strategy. Why would you approach your career any differently?

The difference between women who advance strategically and those who stay stuck isn’t talent. It’s methodology.

Listen, it’s very simple. We have all been given one short life to live. I don’t want you to waste it 8 (or more…) hours a day feeling frustrated, angry, and unhappy. You deserve to be in a position where you can do your magic, where you can have the impact that you want to have, where you feel happy, motivated and fulfilled. I want you to reap the rewards of your hard work, enjoying the recognition you so deserve: the title, the impact, the salary.

And yes, I want you to make sh*t tons of money. (A) because you deserve to be recognised for your great work and (B) because it gives you lots of freedom to lead your life and career exactly as you want to.

You probably spent your life advocating for your family, your friends, your boss and your company – now it’s time for YOU!

Learn the system that works.

Master the negotiation strategies designed specifically for women.

Join a network that actively creates opportunities.

Blogs

Why Capable Women Stay One Level Below

Why Capable Women Stay One Level Below

Most senior professional women I coach have impressive track records, yet they hesitate at the next level. Not because they lack capability, but because they have internalised a rule that is not equally applied. Executive career coaching for women helps you shift from endlessly proving to strategically positioning.

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Why Qualifications Don’t Drive Promotions

Why Qualifications Don’t Drive Promotions

Too many professional women believe another qualification will unlock their next promotion. It will not. In executive career coaching for women, we see the same pattern repeatedly: credentials do not drive career advancement, but strategic negotiation and stakeholder positioning do. Here is what actually works.

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